Proof standards
If we can’t show the baseline, we don’t claim the lift.
Proof
Deep cases over shallow quotes.
We don’t invent testimonials. Until permissioned before/afters ship, here’s what you can verify on day one.
✓
Named offers. Visible prices.
No “book a call to learn the number.”
✓
Scorecard first.
Decision product before a retainer pitch.
✓
Repair log format.
Baseline → change → what happened.
Demo moment
Two funnels. Same format. Different autopsy.
Funnel scorecard
Funnel A — B2B SaaS pricing
41
Grade F
6,840 sessions / 30d$11,200 ad spend
- LP → trial
- 1.8%
- Trial → paid
- 8%
- Visit → paid
- 0.14%
Top leak · Proof — weak logos, no quantified outcomes above the fold
Funnel scorecard
Funnel B — Service book-a-call
58
Grade D
2,110 sessions / 30d$4,600 ad spend
- LP → booked
- 3.2%
- Show rate
- 61%
- Close rate
- 22%
Top leak · CTA + follow-up — single button, 48h email gap
Verdict
Your traffic isn't broken. The page is quietly refusing the money.
Stop guessing
Your funnel sucks. Get the score.
Free lite score + sample scorecard in your inbox — or skip straight to the $990 Autopsy.
We don’t sell your email. Unsubscribe anytime.